For the most part, a superstar is defined as a heel or a face. Heel’s obviously antagonizing the crowd and faces playing the role of a super hero. Every star is booked as one or the other. Switching roles isn’t always easy and can often times not make sense. Edge has switch back and forth at least four times this year. I understand that the rolls can help feuds, but there is one role that isn’t being used at the moment.
The role we haven’t seen in a while is the roll of the neutral, dominant person. He doesn’t antagonize fans, but he doesn’t pander to them either. He simply goes out there, puts on a show, and you either like him or hate him because his opponent is your enemy or your favorite. It’s a tough role to play and takes a big guy who can be dominant in most matches.
The perfect person to try this on is Ezekiel Jackson. He has the look. He was a heel before he left ECW, yet they are trying to make him a face right now. We haven’t heard him talk much. All we get is to see him smiling. He has been dominant in many of his recent matches, so the push wouldn’t even be too hard to implement.
Step 1: Drop the smiling routine. We’re going for intimidation here.
Step 2: Put him in squash matches every Raw. It doesn’t matter if his opponents are former Nexus members or random up and comers from Florida. He needs to win. More importantly, he needs to destroy his opponents.
Step 3: Keep the matches short at first. Since he’s fighting lower tier opponents, he should win.
Step 4: Move up to higher ranking opponents and extend the matches. Once he gets up to the higher mid-card level, he should keep winning, but not as dominant as he was.
Step 5: Don’t put him in the title hunt right away. He won’t need it. Fans will enjoy him just as much without a title.
Step 6: Have him in a fatal four way or larger title match where he loses. This lets fans and creative see how he acts in a title match and whether the fans want him to win.
Step 7: Win! Eventually he will be ready to win a title. It doesn’t have to be the WWE title. It can be a US or IC title. Just really get him over with the fans as the kick ass, no-nonsense guy.
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